This was the first morning of some relaxation since our trip begun and it was beautiful! A little extra time to sleep, a little Honey Bunches of Oats (with Almonds!), and a little overview of the plans for the day.
Our first stop in Roswell, NM was (obviously) the International UFO Museum. As we walked a few blocks toward the museum, we already noticed the Alien culture’s infiltration of marketed merchandise, national brands, and local shops. (Even the light posts had alien eyes on them!) In seeing this blatant acceptance of the UFO culture into the city’s tourism market, I became somewhat eager to experience the museum. Yet that excitement became short-lived, and as we stepped into the museum the only word that truly came to mind to describe what lay before me was ‘anticlimactic’.

The museum was set up in a somewhat disorderly fashion, with all of its displays mounted on generic, wallboards much like that of a high school presentation. However, I wondered if this was simply because of a lack of funding and tried to keep open-mindedness toward the experience I was about to have, regardless of the displeasing aesthetic quality. This frustration however, only became strengthened as we maneuvered around and through the space, realizing that many of the chronologies were out of order or hard to follow. The aspect that was most dissatisfying about the UFO Museum however, was the way in which it presented the history of Roswell’s culture (I still remain optimistic that we’ll see a place that Truly presents itself in an accurate manner). Instead of attempting to depict facts or theories about UFO sightings in the last 60 years, the museum used a series of rhetorical questions to try and coax the visitor into a lack of argument against alien aircraft sightings. However, the presentation and form of questioning only strengthened the lack of belief or genuineness as I realized that all arguments were disallowed or pointless. The frustration in this arose from the lack of reaction from the viewer/visitor as we were somewhat forced into a passive position concerning the legitimacy of alien encounters rather than persuaded by the presentation of ‘facts’. Overall though, I understood the museum’s stance on this key part Roswell’s tourism culture and the capitalism that ensued.
(P.S. We did have a chance to receive some attention from local press at the museum – the link for the article that was printed can be found here: Roswell Daily Record )
After the museum, we spent an hour interviewing locals in the community about their perceptions and feelings towards Roswell’s version of the tourist trap. We spoke to one local business owner (a business that wasn’t geared toward marketing any of that Alien brand) who mentioned how she didn’t really like the commercialization (and increase in gas prices) that had occurred within the small city due to these collected biographies centered around Alien culture, yet she could understand the positive impact of this branding upon the economy of Roswell – especially during this period of recession.
This reaction, however, was strongly contrasted by another employee in a local store that sold nothing but alien t-shirts, hats, and tours of a back room where you could take pictures with little, plastic green men. We posed questions concerning the development of this commodified culture to which she responded that it wasn’t really until the 50-year anniversary of the 1947 sighting that tourists truly became drawn to this city and the strangely unique history it had to offer. She had moved to Roswell a few weeks before the anniversary and began screen-printing shirts for the commemoration. However, before the anniversary date, hundreds of tourists visiting the UFO Museum created a high demand for her products. She explained how this recognition of a niche market created the opportunities for businesses like her locally owned Alien Gift Shop to exist.

So in one sense, we experienced the social issues with tourism’s impact upon smaller cities (Roswell only has a population of about 50,000), as well as the perpetuated image of the locals in that place who are placed in the same ‘box’ as those whose biographies and histories tell the story of that place. But we also noticed the positive effects of the exploitation of these histories being the key factor in placing a town like Roswell on the ‘Tourism Map’ of America, and therefore creating opportunities for locals in the town to generate revenue in their economy. (There are definitely some deeper issues within each of these perspectives that I realize I should take into my analysis, but they’re still being sorted out in my mind at the time.)
Finally, we conversed briefly with a man at an antique store in Roswell who presented some interesting information concerning a personal encounter with a UFO. Something that I wasn’t expecting to find was the number of people to whom we spoke who had had some sort of Alien/UFO experience, and their openness in discussing, in detail, that happening. I realized that the Alien culture of Roswell had strongly been impacted generationally, as the older people in the town who now felt that the passing of time allowed for the telling of their stories and experiences.
After exploring the minds of some of the locals, we walked to Not of This World Café (a Christian coffee shop), were we indulged ourselves in delicious green tea smoothies and some very charged, interesting conversation.

We met Guy Malone there, a key figure in the Alien Resistance Organization – www.alienresistance.org – with whom we spoke for an hour and a half. The organization utilizes a biblical perspective on alien abductions that people experience, in defining these ‘trance-like abductions’ as representations of fallen angels or demonic spirits who are attempting to draw individuals away from their faith in Jesus Christ. While I found myself strongly disagreeing with much of what was presented, Malone’s perspective and organization provided quite an interesting insight into the diversity of American mentality that I remain completely unaware of due to my lack of experiencing the varying and comparable cultures of our nation.

After all of that, we felt that some personal downtime was absolutely necessary, so we drove to the Bottomless Lake of Roswell. Absolutely Incredibly Gorgeous.

This lake naturally existed in the middle of nowhere; surrounded by nothing than wide-open spaces and the biggest sky I’ve ever seen (I’ve fallen in love with the mid/western sky and wind after these last few days).

We spent a few hours swimming, sitting in the sun, talking, and reflecting = all of which was Much needed after the overwhelming beginnings of our trip. As I felt myself becoming somewhat grounded again, we headed back towards our bus, only stopping to refuel with some dinner while having class.
Overall, Roswell portrayed an interesting lesson as it provided me with awareness in realizing how often we fail to even recognize the multiple ‘others’ in American culture. Hopefully I will continue to encounter people with perspectives that allow me to be less ‘alienated’ from the people of this country…